Bingo Options in Sweden

Sweden is one of the many countries where the game of Bingo has seen tremendous growth. Since the 1990s, bingo clubs in Sweden generates about 2.2 billion SEK annually and out of this about 1.4 billion SEK worth of prizes have been won every year. The income potential of bingo clubs is great, netting about 95 SEK for every 100 SEK. In the year 2005, income of bingo clubs were estimated at 1.9 billion SEK.

The overall turnover of online games in Sweden in the year 2005 netted 46 billion SEK. The figure, which included establishments operating offshore, reflected a 10% increase in its 2004 figures. Bingo accounts for 7% of the entire market turnover in Sweden. Svenska Spels, which specializes in bingo products, closed down in 2005 because it was not doing well in the market. However, it made a return in 2006 as it ceased the opportunity to venture into online lottery as a result of revised measures in Swedish lottery in August of 2002. Boss Media was responsible for manufacturing the online lottery games which are Internet versions of famous products like Skrap-Bingo, Triss, Skrap-Pyramid, and Tia.

In 2005, the overall online turnover of Svenska Spels went up to 1.013 million SEK which was 30% of its 2004 figures. The company generates around 500 visitors a week. Its online bingo income in 2005 was 96 million SEK which is 84% from its 2004 income. It is believed that bingo in Sweden is expected to increase by 200% over the next few years.

At present, there are five online bingo sites accessible in Sweden. The most recent online bingo player, Caliber Bingo, is already attracting a huge number of competitors.

In Sweden, 80% of online bingo players belong to the female population. Out of this, 40% fall in the 41-50 years age bracket while 3 out of 10 belong to the 31-40 years level.

Half of the total number of online bingo players indulges in online bingo several times per week. 4 out of 10 bingo players risk more than 100 SEK every time they play.

As you can see, the opportunities for playing bingo in Sweden are still growing. With the market in the United Kingdom and the United States already saturated with bingo and other gambling games, the focus of attention has now shifted to Europe. More and more companies are now opening investments not only in Sweden but also in other European states. Eventually, Sweden and Europe will become the new hot pot of bingo.